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04
February
2013

REQUIEM FOR A DREAMLINER?

REQUIEM FOR A DREAMLINER?

To understand why, you need to go back to 1997, when Boeing merged with McDonnell Douglas. Technically, Boeing bought McDonnell Douglas. But, as Richard Aboulafia, a noted industry analyst with the Teal Group, told me, "McDonnell Douglas in effect acquired Boeing with Boeing's money." McDonnell Douglas executives became key players in the new company, and the McDonnell Douglas culture, averse to risk and obsessed with cost-cutting, weakened Boeing's historical commitment to making big investments in new products. Aboulafia says, "After the merger, there was a real battle over the future of the company, between the engineers and the finance and sales guys." The nerds may have been running the show in Silicon Valley, but at Boeing they were increasingly marginalized by the bean counters.

Tags 787 Dreamliner Media Outlet: The New Yorker Categories: Teal Group In The Media, Richard L. Aboulafia

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